In this lecture, you will acquire fundamental knowledge in the field of marketing, with a particular focus on targeted collaboration between agencies and clients. The phases of analysis, strategy and implementation play a key role in the conceptualisation process.

As part of the application-oriented lecture, you will ‘found’ so-called ‘model agencies’ in groups of five. Within these agencies, students will assume the following roles:

• Project manager
• Strategist
• Copywriter
• Communication designer (2x)

The model agencies work on a practical assignment, which is presented at the beginning of the course. This is developed in a team from analysis to strategy to implementation. The course concludes with an agency pitch in the form of a ten-minute group presentation on the last lecture date and the submission of the presentation on the same day.

The examination consists of a written exam.

DATES:

• 09.10. online ZOOM
• 23.10. on site IN PERSON
• 06.11. online ZOOM
• 20.11. online ZOOM
• 04.12. on site IN PERSON
• 18.12. online ZOOM
• 15.01. online ZOOM