In this course, we focus on the central pairing of visual communication: text and image.

While they exist in close proximity, they also function quite independently. In our discipline, neither side should be reduced to a mere accessory to the other. Redundancy, where verbal and visual expression convey the exact same meaning, is to be avoided. It is through careful design choices that we create contrast, connections, clarity, and tension, as well as harmony and even disharmony, while facilitating understanding and communication. Develop visual concepts and strategies to challenge and disrupt the relationship between text and image through juxtaposition.