Nowadays, a product needs a special shape and feel to stand out. Deciding on a target group is very important. Who is being advertised to, who is being designed and packaged for?

What are the current trends in packaging design? How do they differ in terms of their emotional impact and feel? How important is the unpacking process?

This semester we are asking ourselves what the ‘added value’ of packaging can look like? How can an environmentally friendly packaging material be used? How can packaging convey information in new, unconventional ways?

Design four different, informative packaging concepts on a free, sustainable or socially critical topic of your choice.

I will be happy to answer questions about the course on Tuesday, 11th March from 1 to 2 pm via Zoom.
Here is the link: https://thws-de.zoom-x.de/j/62004214137
Meeting-ID: 620 0421 4137