Text is an essential part of design. The interplay of image and text creates effective communication and attracts attention. We encounter language and text in a wide variety of media, pop culture, daily events, podcasts, political messages and advertising. A brand cannot do without a slogan, a corporate design cannot do without a statement. In addition to visual design, texting is an elementary tool that must be learned.

Which wording suits which context? What do you need to consider when writing down or convincing your ideas? What is storytelling? What scope does verbal communication offer and how can you meet the needs of your target group?

The course introduces multifaceted and practically oriented different forms of text and their specific expressive possibilities. Through reading and analysis, competences in dealing with language are imparted. In the process, we creatively and critically test very different fields of text production, read and write in different genres, reflect, discuss and give each other feedback. At the same time, we experiment with different media and bring our results into a design form that is presented at the mine.

Consultation via ZOOM on 30/09/2024, 3.30 p.m.

https://fhws.zoom-x.de/j/89695717203?pwd=ZzVzUzF0K0Z6VlFYd1d6NjNqek91QT09