We focus on the most beautiful thing in the world: seduction—and everything it takes for us to let ourselves be seduced willingly.

People love to tell stories and shape their own world through their narratives. Every day. Over and over again. Some things we do consciously. Sometimes we surprise even ourselves.

The problem is that the world “out there” knows this, too. Companies know our vulnerabilities quite well and exploit them for their own purposes. Politicians do the same, and in doing so, they manage to change the way people think.

We want to explore the topic of storytelling in depth and understand how identity emerges from it.

The project can take a commercial direction (brand development). However, it can also explore our shared topic in an experimental and open-ended way.

Time: Tuesday, 9:00 a.m. – 12:15 p.m.

Prof. Carl Frech

Questions? Feel free to ask! On xxx between xxx. Here’s the link.