The PIK course is a series of lectures in combination with short seminars on various, predominantly practice-oriented topics.

The aim of the course is to give students in the first two semesters as broad an insight as possible into their future careers. A broad spectrum between theory and practice is offered.

A selection of the titles of the lectures and seminars on offer are Word-Image Mechanisms, Design Thinking, Guerrilla Actions, Current Technologies, Perception, Media Development, Innovation, Brand, Creativity and Team, Interactive Media, Design in Space, On Searching and Finding, Crowdsourcing, Law/License/Patent.

To name just a few of the courses on offer. The lecture is a compulsory course. There is no examination, but participation is confirmed at the end of the semester.