Virtual gravity is an interface between the digital and the analog world. With the aid of analog carriers, virtual terms can be taken up and transported from a loading screen to an analog scale. The importance and popularity of these terms (data base: google insights for search), outputted as a virtual weight, can be weighed physically and be compared. Therefore impalpable, digital data get an actual physical existence and become a sensually tangible experience.

Diploma project by Silke Hilsing

Lucky Strike Junior Design Award 2010 (Raymond Loewy Foundation)